Most of consumers of Sanrio is women, depends on each country, it will be
children, young women or all ages of women. Japan is one of the biggest markets.
In Japanese culture, it is important being cute. Like Brian Bremner used to
write in Bloomberg, "In Japan, cute conquers all". "Kawaii"
means cute, cuteness. In this country, where the birthrate is one of the lowest
in the world, mothering skills are not as common as other places. “Psychologists
believe that cuteness is a function of resemblance to human infants, to whom
we're programmed to respond sympathetically because of their
helplessness.” Garger, Ilya. Through "kawaii" Sanrio reach their
Japanese consumer's needs and wants. Their characters in general or especial
Hello Kitty are so adorable. Small, round and animal-alike are exactly what is
cuteness about, Hello Kitty is made just for people to hold. Beside,
business women in Japan has to work harder than men in order to establish a
credible image. They want to find back their childhood innocence. And Hello
Kitty is there, reminds them about their peaceful and happy times. There is
nothing look more simple, cute and innocence like Hello Kitty. She even doesnt
have a mouth, so a customer can put her own emotion on her, sad or happy. It is
such a supportive kitty!
The second market that important with Sanrio is America. In here, children love Hello Kitty as much as she was loved in her home country. The appearance of the kitty is importance due to children here watch TV more often. The colors, white, red and pink are theme colors. Pink makes people happy. And the way Hello Kitty dresses attracts children and young girls. Sanrio's designers knows how change the appearances of Hello Kitty to make her fresh but still simple, attractive and cute. Plus when a girl like Hello Kitty when she was kid will likely keep buying because Hello Kitty can remind them about their youth and the merchandise lines are long and wide. You can find everything, from the little thing like eraser, pencil to the big thing like bed, TV, car, from the cheap one with $0.50 or thousand dollars for a Swarovsky necklace or $32,000 for a Hello Kitty doghouse, no kidding! The collectors can keep collect and searching for items they want, normally unique or limited quantity to satisfy their love and feel youthful.
The second market that important with Sanrio is America. In here, children love Hello Kitty as much as she was loved in her home country. The appearance of the kitty is importance due to children here watch TV more often. The colors, white, red and pink are theme colors. Pink makes people happy. And the way Hello Kitty dresses attracts children and young girls. Sanrio's designers knows how change the appearances of Hello Kitty to make her fresh but still simple, attractive and cute. Plus when a girl like Hello Kitty when she was kid will likely keep buying because Hello Kitty can remind them about their youth and the merchandise lines are long and wide. You can find everything, from the little thing like eraser, pencil to the big thing like bed, TV, car, from the cheap one with $0.50 or thousand dollars for a Swarovsky necklace or $32,000 for a Hello Kitty doghouse, no kidding! The collectors can keep collect and searching for items they want, normally unique or limited quantity to satisfy their love and feel youthful.
 | ||
| Most Expensive $32,000 Hello Kitty Doghouse, Make by 7600 crystal beads |
No comments:
Post a Comment