Sanrio is among the Top Five License Brands in the world with offerings for both the mass and luxury markets and everything in between - 30,000 retail outlets worldwide spanning 70 countries. They are also offering franchising and subsidiaries. Through their corporate website, a business person can apply to own and operate one of the Sanrio, Sanrio Smiles or Sanrio Gift Gate stores. Sanrio Company also offers the option of allowing current business owners to carry the Sanrio product line in their stores. Almost all the gift or children boutiques are carrying Sanrio's products, especial Hello Kitty brand. They even franchised themed restaurants and Hello Kitty cafes in Japan and Taiwan.
Profit is rising as Sanrio added Wal-Mart, the world’s largest retailer, as one of its licensees in the U.S. Wal-Mart stores that sell clothes, stationery and other products featuring Hello Kitty may reach about 3,000 of the 4,427 total in the U.S. by the Christmas season in December. Sanrio also has a licensing agreement with Target Corp., Wal-Mart’s closest rival.
In order to work around the fragmentation, Sanrio franchises stores to business owners who will run the store according to the parent company’s standards. The stores’ setups are usually the same and strategically placed in mall areas with large display windows. Because the branded merchandise is unique, the store manager must order the product in small unit quantities so that there will be high turnover. With the company costs being reduced by franchising, Sanrio is able to open more stores across the country and penetrate new areas. In U.S, they offer business opportunity for wholesale, boutique and licensing. According to their website, $400,000 is the financial requirements for Sanrio Boutique Store licensee candidates and estimated ranges of costs. http://www.sanrio.com/business-opportunities/
Beside all of those above, Sanrio also operate their own website for shopping online. Their customers can easy search and buy a genuine Hello Kitty or any other line product. With this website, all the promotions and special offers and reach their customers faster, adopt their desires and changing of the markets. www.sanrio.com
Profit is rising as Sanrio added Wal-Mart, the world’s largest retailer, as one of its licensees in the U.S. Wal-Mart stores that sell clothes, stationery and other products featuring Hello Kitty may reach about 3,000 of the 4,427 total in the U.S. by the Christmas season in December. Sanrio also has a licensing agreement with Target Corp., Wal-Mart’s closest rival.
In order to work around the fragmentation, Sanrio franchises stores to business owners who will run the store according to the parent company’s standards. The stores’ setups are usually the same and strategically placed in mall areas with large display windows. Because the branded merchandise is unique, the store manager must order the product in small unit quantities so that there will be high turnover. With the company costs being reduced by franchising, Sanrio is able to open more stores across the country and penetrate new areas. In U.S, they offer business opportunity for wholesale, boutique and licensing. According to their website, $400,000 is the financial requirements for Sanrio Boutique Store licensee candidates and estimated ranges of costs. http://www.sanrio.com/business-opportunities/
Beside all of those above, Sanrio also operate their own website for shopping online. Their customers can easy search and buy a genuine Hello Kitty or any other line product. With this website, all the promotions and special offers and reach their customers faster, adopt their desires and changing of the markets. www.sanrio.com
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| Hello Kitty retail store at Time Square |
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